Earlier this year, I was asked to curate and style spring and summer 2014 campaigns for H&M in partnership with ELLE magazine. After a few months of work, the campaign has finally launched! Today, you can go into any of the 300 H&M stores across the nation and see my curated selection of spring must-haves. There are hang tags on the clothes, posters and trend cards with styling tips that you receive at checkout.
Yesterday, I flew to New York to shoot a segment for EXTRA at the H&M Times Square location. Watch tonight at 7PM EST, 5:30 CST to see my talk through spring trends and share some advise on how to style the looks (click here for local listings).
Here are some behind the scenes shots from yesterday’s shoot: