When I am in London, I like to shop at stores that we don’t have in the US; & Other Stories is usually my first stop.
“Stories” is a Swedish concept (part of the H&M group, but decidedly independent)- you can think of it like a Scandi Zara.
Their most recent co-lab with Lykke Li is in stores now. I am a sucker for designer collaborations but this one is a little different as Lykke Li is not a “designer” but a musician. (If the name is not ringing a bell, you probably remember her 2007 hit, “Little Bit.”)
If you need a new wardrobe and are looking to dress like a Scandinavian fashion editor, purchase the entire collection- it is all VE approved and very reasonably priced.