One of the greatest investments I made in myself was working. All the time. All over my target industry: fashion.
Knowing all of the stakeholders and understanding their goals is the only way to gain an advantage in any industry. I worked in retail, wholesale, styling, PR and owned my own jewelry company and that history informs every email, conversion and business decision that I make.
I have talked about this before on the blog, but I started a fashion technology company, rewardStyle, in 2011 with my now-husband, Baxter Box. This year we launched our first consumer product, LIKEtoKNOW.it, a service that lives on Instagram allows you to get all of the product information about an Instagram just by liking it!
Before LIKEtoKNOW.it, I would comment on other blogger’s or brand’s photos, asking where to get that dress or pair of shoes. Even though I have personal relationships with so many of them, I would never get a reply- so I would take a screen shot, sit in my bed on Sunday and google “purple organza trench” or “black ankle tie heel.” #fail.
When you register at LIKEtoKNOW.it and ‘like’ an Instagram that has a “www.liketk.it/XXX” link in the caption, you will receive a ready-to-shop email to your inbox with all of the relevant information. Nearly all of my Instgrams are enabled so you can either visit my profile page, LIKEtoKNOW.it/VENZEDITS, or just ‘like’ my photos to get the information.
Here is a quick video that shows you how it all works:
Social media content now rules the fashion world and LIKEtoKNOW.it is shaping this shift in the industry. Major magazines like VOGUE and ELLE and the most popular bloggers like Sincerely Jules, Atlantic-Pacific, Song of Style and Tuula Vintage all use LIKEtoKNOW.it to add value to their Instagram content and better serve their followers.
This fall we are welcoming the first class of LIKEtoKNOW.it Campus Influencers.
Kate Padgett of @LoneStarSouthern, being shot here for a major magazine, is a LIKEtoKNOW.it Campus Influencer at the University of Texas.